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About our Readers

Readers of The Upland Almanac are serious upland bird hunters. Below are a few reader statistics to help you determine if advertising with The Upland Almanac might be beneficial for your brand.

Age
Under 30 <-> 1.0%
30-39 <-> 3.0%
40-49 <-> 11.7%
50-59 <-> 31.5%
60-69 <-> 40.3%
70+ <-> 12.1%
Household Income
Under $40k <-> 2.6%
$41k-$70k <-> 17.4%
$71k-$100k <-> 21.2%
$101k-$200k <-> 28.8%
Over $200k <-> 20.9%
   
Occupation
Managerial 7.9%
Professional 32.3%
Self-Employed 11.0%
Semi-Retired 5.3%
Retired 30%
Shotguns Owned
Over/Under 80.4%
Pump 65.1%
Semi-Auto 63.6%
Side X Side 62.8%
Other 6.1%
   
Number of Bird Dogs Owned
One 35.3%
Two 26.6%
Three or more 18.2%
Type of Dogs Owned
Pointing breed 58.9%
Flusher/Retriever breed 12.9%
Both a Flusher/Retriever and a Pointing Breed 6.0%
Other 1.9%
   
Species Hunted
Pheasant 82.3%
Grouse, ruffed 76.5%
Woodcock 66.5%
Quail, Bobwhite 47.3%
Dove (mourning, white wing,
   Eurasian collared) 40.0%
Grouse, prairie species (sharptail,
   sage, prairie chicken) 28.4%
Chukar partridge 26.1%
Hungarian partridge 23.8%
Quail, western species (Gambel’s,
   Mearn’s, scaled, valley) 13.4%
Grouse, mountain species (blue,
   dusky, spruce) 8.8%
Pigeon 4.2%
Other 4.2%
Days per Season Spent Afield
0 – 5 days 5.7%
6 – 10 days 13.3%
11 – 20 days 28.8%
21 – 30 days 22.8%
31 – 40 days 13.3%
40+ days 14.8%
   
Hunting Travels are Comprised of
Day trips 87.3%
Overnight trips 68.5%
Out-of-state/province 67.0%
Out-of-country 9.1%
Unguided hunts 70.4%
Hunting with a guide, outfitter or lodge 27.2%
Vehicles Owned
S.U.V. 63.8%
Pickup 61.9%
Passenger 36.5%
A.T.V. 23.5%
Van/Mini-Van 3.8%
   
Family Members Who Hunt
Wife 24.0%
Husband 1.7%
Son 47.4%
Daughter 8.5%
Father 18.2%
Mother <1.0%
Sister <1.0%
Brother 29.7%
Other 19.4%
Other Shooting Sports
Sporting Clays 72.0%
Skeet 60.6%
Trap 47.8%
5-Stand 38.8%
   
Major Bird Hunting-related Purchased Planned Within a Year
Shotgun 47.2%
Bird Dog 27.7%
Hunting vehicle 17.2%
Hunting boots 46.3%
Hunting outerwear 55.4%
GPS 17.7%
E-training collar 20.4%

 

Advertising Guidelines

The Upland Almanac features a layout with our advertisers in mind! The advertising approach aims to integrate the advertising material with the editorial content of the magazine without compromising the attractiveness which will satisfy our readers. We have accomplished this by designing a layout which helps the ads to stand out from the editorial material so the two do not become confused. Please use the information below to design and produce your ads.
Click on images below to view a larger version on your screen.
2017 Upland Almanac Rate Card
2017 Upland Almanac Rate Card
Upland Almanac Digital Ad Rates
For questions regarding advertising submissions, please contact our Art Director:
Sue Story by phone 802-482-3846 or by email sstorey@gmavt.net

For specific placement, please contact our Publisher:
John C. Gosselin by phone 802-849-9000 or by email john@uplandalmanac.com

To inquire about advertising:

By email, info@uplandalmanac.com
By phone, 800-899-7810 or 928-445-7810
By fax, 928-778-5124
By mail, 2180 Gulfstream, Suite A, Prescott, AZ 86301 USA