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About our Readers

Readers of The Upland Almanac are serious upland bird hunters. Below are a few reader statistics to help you determine if advertising with The Upland Almanac might be beneficial for your brand.


Age

Under 30 <-> 1.0%
30-39 <-> 3.0%
40-49 <-> 11.7%
50-59 <-> 31.5%
60-69 <-> 40.3%
70+ <-> 12.1%

Occupation

Managerial 7.9%
Professional 32.3%
Self-Employed 11.0%
Semi-Retired 5.3%
Retired 30%

Number of Bird Dogs Owned

One 35.3%
Two 26.6%
Three or more 18.2%

Species Hunted

Pheasant 82.3%
Grouse, ruffed 76.5%
Woodcock 66.5%
Quail, Bobwhite 47.3%
Dove (mourning, white wing,
Eurasian collared) 40.0%
Grouse, prairie species (sharptail,
sage, prairie chicken) 28.4%
Chukar partridge 26.1%
Hungarian partridge 23.8%
Quail, western species (Gambel’s,
Mearn’s, scaled, valley) 13.4%
Grouse, mountain species (blue,
dusky, spruce) 8.8%
Pigeon 4.2%
Other 4.2%

Hunting Travels are Comprised of

Day trips 87.3%
Overnight trips 68.5%
Out-of-state/province 67.0%
Out-of-country 9.1%
Unguided hunts 70.4%
Hunting with a guide, outfitter or lodge 27.2%

Family Members Who Hunt

Wife 24.0%
Husband 1.7%
Son 47.4%
Daughter 8.5%
Father 18.2%
Mother <1.0%
Sister <1.0%
Brother 29.7%
Other 19.4%

Major Bird Hunting-related Purchased Planned Within a Year

Shotgun 47.2%
Bird Dog 27.7%
Hunting vehicle 17.2%
Hunting boots 46.3%
Hunting outerwear 55.4%
GPS 17.7%
E-training collar 20.4%

Household Income

Under $40k <-> 2.6%
$41k-$70k <-> 17.4%
$71k-$100k <-> 21.2%
$101k-$200k <-> 28.8%
Over $200k <-> 20.9%

Shotguns Owned

Over/Under 80.4%
Pump 65.1%
Semi-Auto 63.6%
Side X Side 62.8%
Other 6.1%

Type of Dogs Owned

Pointing breed 58.9%
Flusher/Retriever breed 12.9%
Both a Flusher/Retriever and a Pointing Breed 6.0%
Other 1.9%

Days per Season Spent Afield

0 – 5 days 5.7%
6 – 10 days 13.3%
11 – 20 days 28.8%
21 – 30 days 22.8%
31 – 40 days 13.3%
40+ days 14.8%

Vehicles Owned

S.U.V. 63.8%
Pickup 61.9%
Passenger 36.5%
A.T.V. 23.5%
Van/Mini-Van 3.8%

Other Shooting Sports

Sporting Clays 72.0%
Skeet 60.6%
Trap 47.8%
5-Stand 38.8%


Advertising Guidelines

The Upland Almanac features a layout with our advertisers in mind! The advertising approach aims to integrate the advertising material with the editorial content of the magazine without compromising the attractiveness which will satisfy our readers. We have accomplished this by designing a layout which helps the ads to stand out from the editorial material so the two do not become confused. Please use the information below to design and produce your ads. Click on images below to view a larger version on your screen.

To inquire about advertising:

By email, jamesdietsch@cox.net By phone, 800-899-7810 or 928-445-7810 By fax, 928-778-5124 By mail, 2180 Gulfstream, Suite A, Prescott, AZ 86301 USA Or, for advertising rates, guidelines, placement, etc. contact our Advertising Sales Representative, James Dietsch, by phone at (405) 415-5724 or by email jamesdietsch@cox.net.